A bit more on manias.
Some interesting reading on this phenomena can be found in the book,
A random walk down wall street
, by Burton Malkiel. (WW Norton & Coy, 1996) Worth buying, even if
this author does
believe charting is useless. We've taken just a few quotes as follows.
You could
be forgiven for thinking the latest net mania is something entirely new, or
at the
very least, bigger than anything before, but you'd be wrong.
A few snippets from our random walk....
start
page 35
"Sky rocketing markets that depend on purely psychic support have
invariably succumbed
to the financial law of gravitation. Unsustainable prices may persist for
years,
but eventually they reverse themselves. Such reversals come with the
suddenness
of an earthquake; and the bigger the binge, the greater the resulting
hangover. Few .....
have been nimble enough to anticipate these reversals perfectly and escape
without
losing a great deal of money when everything came tumbling down."
Further update to our story on the Tulip mania in Holland, 1630's page 36
"Part of the genius of financial markets is that, when there is a real
demand for
a method to enhance speculative opportunities, the market will surely
provide it.
The instruments that enabled tulip speculators to get the most action for
their
money were "call options" similar to those popular today in the stock
market.
A call option conferred on the holder the right to buy tulip bulbs (call
for their
delivery) at a fixed price (usually approximating the current market price)
during
a specified period. He was charged an amount called the option premium,
which might
run 15 to 20 percent of the current market price. An option on a tulip
bulb currently
worth 100 guilders, for example, would cost the buyer only about 20
guilders. If
the price moved up to 200 guilders, the option holder would exercise his
right; he
would buy at 100 and simultaneously sell at the then current price of 200.
He then had a profit
of 80 guilders ( the 100 guilders' appreciation less the 20 guilders he
paid for
the option). Thus he enjoyed a fourfold increase in his money, whereas an
outright
purchase would only have doubled his money. By using the call option it
was possible
to play the market with a much smaller stake as well as get more action out
of any
money invested. The call is one way to leverage one's investment.
Leveraging is any technique that increases the potential rewards ( and
risks) of an
investment. Such devices helped to ensure broad participation in the
market. The
same is true today."
On the 1920's; page 44
"Conditions could not have been more favourable for speculative crazes.
The country
had been experiencing unrivalled prosperity. One could not but have faith
in American
business, and as Calvin Coolidge said, "The business of America is
business." Businessmen were likened to religious missionaries and almost
deified. Such analogies
were even made in the opposite direction. Bruce Barton, of the New York
advertising
agency Batten, Barton, Durstine and Osborn, wrote in "The Man Nobody
Knows
" that Jesus was " the first businessman," and his parables were "the most
powerful
advertisements of all time."
The euphoric mood of optimism and faith in business that prevailed in the
twenties
led to widespread enthusiasm about real estate and the stock market. It
would appear
only natural that Americans, having conquered an entire continent, would
succumb
to real estate booms. One of the greatest centred on Florida in the middle
1920's. The
climate was just right. The population was steadily growing and housing
was in short
supply. Land values began increasing rapidly. Stories of investments
doubling and
tripling attracted speculators from all over the country. Easy credit
terms added fuel
to the speculative frenzy. "This market has no downside risk," the land
speculators
opined, as Dutchmen undoubtedly said to each other about the tulip-bulb
market in
an earlier time.
There are reports of Palm Beach land bought for $800,000 in 1923,
subdivided, and
resold in 1924 for $1.5 million. By the following year the same land sold
for $4
million. At the top of the boom there were 75,000 real estate agents in
Miami, one-third
of the entire population of the city. Inevitably the boom ended, as do all
speculative
crazes. By 1926 new buyers could no longer be found and prices softened.
Then the
speculators dumped their holdings on the market and a complete collapse
ensued.
On the 1929 year; page 46
"Not "everybody" was speculating in the market, as was commonly assumed.
Borrowing
to buy stocks (buying on margin) did increase from only $ 1 billion in 1921
to almost
$9 billion in 1929. Nevertheless, only about a million persons owned
stocks on margin in 1929. Still, the speculative spirit was at least as
widespread as in the previous
crazes and was certainly unrivalled in its intensity. More important,
stock-market
speculation was central to the culture. John Brooks, in "Once in
Golconda," (Golconda was an ancient Indian city where, it is said, anybody
who passed through its gates
became wealthy - Ed) recounted the remarks of a British correspondent newly
arrived
in New York: You could talk about Prohibition, or Hemingway, or air
conditioning,
or music, or horses, but in the end you had to talk about the stock market,
and that was
when the conversation became serious."
On the 'tronics' mania; page 57
"Promoters, eager to satisfy the insatiable thirst of investors for the
space-age
stocks of the Soaring Sixties, created new offerings by the dozens. More
new issues
were offered in the 1959 - 62 period than at any previous time in history.
The new-issue
mania rivalled the South Sea Bubble in its intensity and also, regrettably,
in the
fraudulent practices that were revealed.
It was called the "tronics boom", since the stock offerings often included
some gargled
version of the word "electronics" in their title even if the companies had
nothing
to do with the electronics industry. Buyers of these issues didn't really
care what
the companies made - so long as it sounded electronic, with a suggestion of
the esoteric.
For example, American Music Guild, whose business consisted entirely of
the door
- to - door sale of phonograph records and players, changed its name to
Space - Tone
before "going public". The shares were sold to the public at $2 and
within a few
weeks rose to $14.
The name was the game. There were a host of "trons" such as Astron,
Dutron, Vulcatron,
and Transitron, and a number of "onics" such a Circuitronics, Supertronics,
Videotronics,
and several Electrosonics companies. Leaving nothing to chance, one group
put together the winning combination Powertron Ultrasonics.
Jack Dreyfus, of Dreyfus and Company, commented on the mania as follows:
"Take a nice little company that's been making shoelaces for 40 years and
sells at
a respectable six times earnings ratio. Change the name from Shoelaces
Inc. to Electronics
and Silicon Furth - Burners. In today's market, the words "electronics"
and "silicon" are worth 15 times earnings. However, the real play comes
from the word "furth-burners",
which no one understands. A word that no one understands entitles you to
double
your entire score. Therefore, we have six times earnings for the shoelace
business and 15 times earnings for electronic and silicon, or a total of 21
times earnings.
Multiply this by two for furth-burners and we now have a score of 42 times
earnings
for the new company."
In a later investigation of the new-issue phenomenon, the Securities and
Exchange
Commission uncovered considerable evidence of fraudul and market
manipulation. For
example, some investment bankers, especially those who under-wrote the
smaller new
issues, would often hold a substantial volume of securities off the market. This made the
market so " thin" at the start that the price would rise quickly in the
after market.
In one "hot issue" that almost doubled in price on the first day of
trading, the
SEC found that a considerable portion of the entire offering was sold to
broker-dealers,
many of whom held on to their allotments for a period until the shares
could be sold
at much higher prices. The SEC also found that many underwriters allocated
large
portions of hot issues to insiders of the firms such as partners,
relatives, officers,
and other securities dealers to whom a favour was owed. In one instance,
87 percent
of a new issue was allocated to "insiders", rather than to the general
public, as
was proper."
(Incidentally, in the late 1960's, the US market would close every
Wednesday, to allow
time to catch up with the backlog of paper work.)
The bio's; page 79
"What electronics was to the 1960's, biotechnology became to the 1980's.
This technology
promised to produce a group of products whose uses ranged from the
treatment of cancer
to the growing of food that would be hardier and more nutritious because it
had been genetically modified. In its cover story "Biotech Comes of Age"
in January
1984, Business Week put its imprimatur on the boom. 'The fundamental
question -
Is the technology real? - has been settled,' the magazine reported. The
biotech
revolution was likened to that of the computer. The magazine reported that
gene-splicing progress
'has out-distanced the most optimistic forecasts' and projected dramatic
increases
in the sales of biotechnology products.
Such optimism was also reflected in the prices of biotech company stocks.
Genentech,
the most substantial company in the industry, came to market in 1980.
During the
first twenty minutes of trading, the stock almost tripled in value, as
investors
anticipated that they were purchasing the next IBM at its initial public
offering. Other
new issues of biotech companies were eagerly gobbled up by hungry
investors who
saw a chance to get into a multibillion-dollar new industry on the ground
floor.
The key product that drove the first wave of the biotech frenzy was
Interferon, a cancer-fighting
drug. Analysts predicted that sales of Interferon would exceed $1 billion
by 1982.
(In reality, sales of this successful product were barely $200 million in
1989,
but there was no holding back the dreams of castles in the air.) Analysts
continuously
predicted an explosion of earnings two years out for the biotech
companies. Analysts
were continuously disappointed. But the technological revolution was real
and hope
springs eternal. Even weak companies benefited under the umbrella of the
technology
potential.
Valuation levels of biotechnology stocks reached levels previously unknown
to investors
even during the most pathological phase of the growth-stock boom of the
1960's.
Speculative growth stocks might have sold at 50 times earnings in the
1960s. In the
1980s, some biotech stocks actually sold at 50 times sales."
end