AFR 13th Feb 1999 p9
When the new wonder technology of the electric telegraph was first thrown
open for commercial use on the line connecting Washington DC with Baltimore
in 1845, it generated revenue of 1cent in its first four days. Actually,
it really only earned half a cent. Its first and only customer was so
unimpressed with what he got for his half-cent, a message about the time of
day, that he didn't wait for his change but left. After three months the
operating costs of the line had been $USI.859 and total revenue was
$US193.56. It was such a failure that its owner, the US Govemment, decided
to get rid of it and handed it over gratis to private owners. But within
30 years, the telegraph network expanded from a few dozen miles of wire to
an online network of 650,000 miles of wire and 30,000 miles of submarine
cable connecting 20,000 towns and villages.
The 10 weeks it had taken to get a message from London to Bombay shrank to
four minutes. It became a vast industry and its champion was the
magnificently lucrative Western Union. Time itself is telegraphed out of
existence, enthused a newspaper itself named after this pinnacle of
modernity, the London Daily Telegraph. The new technology transformed
commerce, government and society. Scepticism gave way to euphoria. An
ocean cable is not an iron chain, lying cold and dead in the icy depths of
the Atlantic, chided an observer, it is a living, fleshy bond between
severed portions of the human family, along which pulses of love and
tenderness will run backward and forward forever. Or, as the chairman of
the company today known as Cable & Wireless claimed in 1894, telegraphy had
prevented diplomatic ruptures and consequent war, and been instrumental in
promoting peace and happiness. No time was allowed for the growth of bad
feeling. And so the author of a new book, The Victorian Internet, explains
that the arrival of the telegraph a century and a half ago has some eerie
parallels with the advent of the internet today.
The hype, scepticism and bewilderment associated with the internet concerns
about new forms of crime, adjustment in social mores, and redefinition of
business practices mirror precisely the hopes, fears and misunderstandings
inspired by the telegraph, writes the author Tom Standage. Time-travelling
Victorians arriving in the late twentieth century would, no doubt, be
unimpressed by the internet, they had one of their own. And it is not just
the cycle of suspicion and utopianism in the face of a new communications
technology which has historically solid precedents. The current
speculative fever surrounding internet stocks is one of the most common
events in the past four centuries of financial history.
Speculative madness repeats regularly in all countries when economies are
awash in easy money. The only aspect to change is the object of the
speculation.
Charles Kindleberger lists 41 different objects from 1618 to 1996 which
have been the focus of speculative excesses. The first was the boom in
metal coins of the Holy Roman Empire, followed by the Dutch tulip craze in
the 1630s. The list encompasses everything from copper to cotton, canals
to railroads. And from the experience of just the last decade we can add
another fiveto his list of speculative favourites. We had Japanese golf
club memberships and French Impressionist art in the 1980s, Chinese
red-chip stocks in the mid i990s, and, on a more modest scale, McDonalds
Snoopytoys in Hong Kong in the late 1990s.
The internet bubble is only the latest. There is little that is original
about it. The last time there was speculative overtrading in a hot new
communications medium was in radio stocks on Wall Street, just before the
Great Crash of 1929. Speculative crazes will always repeat, cycles of
scepticism and euphoria over new technologies will recur, not because of
the new technologies or the latest traded assets, but because of the only
true constant, the human psyche. The lesson of history. of course, is that
every speculative boom ultimately busts. It can last for years, but bust
it must. The task for investors is to pick the timing. The job for policy
makers is to work out how to insulate the real economy from the
consequences.
And whatever became of the mighty Western Union? When a fellow called
Alexander Graham Bell offered to sell the company the paten to a new-
fangled invention called the telephone, the ytold him they were not
interested but they would do him a deal: if he promised to stay out of the
telegraph business, Western Union would promise to stay out of telephones.